advertisementn.B1
广告（一则广告）
a television advertisement · place an advertisement
I saw an advertisement for a new car on TV.
我在电视上看到一则新车的广告。
学完能做到
- 就“该不该限制广告”论证
- 权衡商业与公共利益
词汇 core 14 · expansion 18 · chunks 6
核心词 core
commercialn.B2
（电视或广播的）商业广告
a TV commercial · a radio commercial
The company spent millions on a 30-second TV commercial.
这家公司花了数百万在一支30秒的电视广告上。
consumern.B2
消费者
consumer behaviour · protect consumers
Consumers often make decisions based on emotions.
消费者经常根据情感做决定。
targetv.B2
以...为目标；针对（某群体）
target a specific audience · target young people
This ad targets parents with young children.
这则广告针对有年幼子女的父母。
influencev.B1
影响（某人的决定或行为）
influence consumers · be influenced by ads
Advertisements can influence what people buy.
广告能影响人们买什么。
promotev.B2
推广；宣传（产品或服务）
promote a brand · promote healthy eating
The campaign promotes cycling as a safe form of transport.
这场活动推广骑自行车作为一种安全的交通方式。
brandn.B2
品牌
a popular brand · brand image
Some people only buy well-known brands.
有些人只买知名品牌。
slogann.B1
口号；广告语
an advertising slogan · create a catchy slogan
The slogan 'Just Do It' is known all over the world.
「Just Do It」这句口号在全世界都广为人知。
misleadingadj.B2
误导的；引人误解的
misleading information · a misleading claim
The ad made misleading claims about the product's effects.
这则广告夸大了产品的效果，有误导性。
regulatev.B2
监管；管理（通过法律或规则）
regulate advertising · be strictly regulated
Many countries now regulate advertising to children.
许多国家现在对针对儿童的广告进行监管。
banv.B2
禁止；取缔
ban advertising · be banned from
Some people think ads for sugary drinks should be banned.
有些人认为含糖饮料的广告应该被禁止。
awarenessn.B1
意识；认识（对某事的了解）
raise awareness · public awareness
The government launched a campaign to raise awareness of healthy eating.
政府发起了一场活动来提高对健康饮食的意识。
campaignn.B1
（广告或宣传）活动
an advertising campaign · launch a campaign
The new advertising campaign increased sales by 20%.
新的广告活动使销售额增长了20%。
persuadev.B1
说服；劝说
persuade someone to do something · be easily persuaded
The ad aims to persuade teenagers to buy the latest phone.
这则广告旨在说服青少年购买最新款手机。
扩展词库 expansion
advertisern.B2
广告商；广告客户
a major advertiser · advertisers spend millions
marketingn.B2
市场营销
a marketing strategy · digital marketing
billboardn.B2
广告牌（户外大型）
a roadside billboard · place an ad on a billboard
flyern.B1
传单；小广告
hand out flyers · a flyer campaign
spamn.B1
垃圾广告（通常指电子邮件的）
email spam · filter spam
catchyadj.B2
（曲调或口号）容易记住的，上口的
a catchy tune · a catchy slogan
persuasiveadj.B2
有说服力的
a persuasive argument · highly persuasive
impulsen.B2
冲动（常指冲动购买）
an impulse purchase · buy on impulse
broadcastv.B2
播送（电视或广播节目）
broadcast a commercial · be broadcast live
celebrityn.B1
名人；明星
a celebrity endorsement · use a celebrity in an ad
adn.B1
广告（口语，advertisement的缩写）
an online ad · put an ad on the radio
postern.A2
海报
a movie poster · put up a poster
leafletn.B1
小册子；折页广告
a tourist leaflet · distribute leaflets
median.B1
媒体
social media · the mass media
audiencen.B2
观众；受众
target audience · reach a wide audience
impactn.B2
影响；冲击
have an impact on · the impact of advertising
appealv.B2
吸引；有吸引力
appeal to young people · appeal to emotions
compellingadj.B2
引人入胜的；有说服力的
a compelling story · a compelling ad
词块 / 生存短语 chunks
raise awareness提高意识；引起关注
The ad campaign helped raise awareness of the dangers of smoking.
这次广告活动有助于提高人们对吸烟危害的认识。
target audience目标受众
Advertisers spend time identifying their target audience.
广告商会花时间确定他们的目标受众。
misleading advertising误导性广告
The company was fined for misleading advertising.
该公司因发布误导性广告被罚款。
advertising campaign广告宣传活动
The advertising campaign was launched last month.
广告宣传活动于上个月启动。
junk food advertising垃圾食品广告
Many parents want to ban junk food advertising during children's TV shows.
许多家长希望禁止在儿童电视节目时段播放垃圾食品广告。
social media advertising社交媒体广告
Social media advertising is very effective among teenagers.
社交媒体广告在青少年中非常有效。
语法 语言升级点
Expressing purpose and means (by + -ing / through + -ing)B2
说明通过某种方式或方法达到目的
by/through + verb-ing
「by + 动名词」表示通过做某事来达到某个目的或结果，常用于解释过程或手段。「through + 动名词」更正式一些，也可以表示抽象手段。这两种结构在议论文中能有效表达因果与方法。
例句
Advertisers reach consumers by using social media.
广告商通过使用社交媒体接触消费者。
The company increased sales through effective marketing.
这家公司通过有效的市场营销增加了销售额。
常见错误
✗ They sell more by promote their products. → ✓ They sell more by promoting their products.
by 后面要接动名词（-ing 形式），不能接原形动词。
↑ 提分：再高一档可搭配名词化结构，如「Through the use of targeted advertising, companies can…」，使表达更简洁、正式。
Linking words for result (so, therefore, as a result, consequently)B2
表达前因带来的后果或结论
clause + so/therefore/as a result/consequently + clause
多个连接词可以表示结果：so 最口语化，therefore 和 as a result 相对正式，consequently 更正式。在议论文中适当使用能提升逻辑性。注意 therefore 等是副词，不能直接连接两个独立子句，需要用分号或句号隔开。
例句
Many ads target children, so parents need to be cautious.
许多广告针对儿童，所以家长需要小心。
Advertisements can be misleading; therefore, regulations are necessary.
广告可能具有误导性；因此，监管是必要的。
常见错误
✗ He was tired therefore he went to bed. → ✓ He was tired; therefore, he went to bed.
therefore 是副词，连接两个独立子句时，前面要用分号或另起一句，不能只用逗号。
↑ 提分：再高一档可结合条件与结果，如：「If more ads were regulated, consumers would be better protected, and consequently, trust in advertising would increase.」
阅读 Reading general interest
The Impact of Advertising on Children
In today's media-saturated world, children are exposed to a huge number of advertisements on a daily basis. These ads can be found on television, social media, and even in schools. While advertising can be informative and entertaining, its effect on young people is a subject of concern for many parents and educators.
On the positive side, some commercials promote healthy products such as sports equipment or fruit juices, and they can encourage children to make better choices. Furthermore, advertising helps to fund free content on the internet and on television, making entertainment widely accessible.
However, a large proportion of advertising aimed at children focuses on unhealthy food, sugary drinks, and expensive toys. Research suggests that repeated exposure to these messages can lead to poor dietary habits and materialism. Young children, in particular, may not understand the persuasive intent behind ads and can easily be influenced.
As a result of these concerns, several countries have introduced regulations to limit advertising to children. For example, in the UK, ads for foods high in fat, sugar, or salt cannot be shown during children's TV programming. Some campaigners argue that such measures should be extended to online platforms, where children now spend much of their time.
In conclusion, while advertising is not entirely negative, its impact on children needs to be managed carefully through a combination of industry self-regulation and government rules.
media-saturated媒体饱和的（到处是媒体信息）materialism物质主义；物质至上persuasive intent说服意图regulations法规；管理规则
TFNG1.Advertisements for children are only found on television.
✅ FALSE — 原文说广告出现在电视、社交媒体甚至学校，并非「只有」在电视上。
MCQ2.What is one positive effect of advertising mentioned in the text?
- A It increases materialism.
- B It funds free content.
- C It reduces screen time.
✅ B — 第二段明确指出「advertising helps to fund free content on the internet and on television」。
TFNG3.The UK has completely banned all advertising during children's programmes.
✅ FALSE — 原文说英国只禁止「高脂肪、高糖、高盐」食品的广告，并非所有广告。
gap_fill4.Some campaigners want to extend restrictions to ___ platforms.
✅ online — 最后一段提到「extended to online platforms」。
MCQ5.What is the author's overall conclusion?
- A Advertising should be banned entirely.
- B Advertising's impact should be managed.
- C Self-regulation is enough.
✅ B — 末句「needs to be managed carefully」表明需要谨慎管理，而非完全禁止或全靠自律。
💡 技巧：社会话题类文章常先对比正反观点再给出结论。做题时注意扫读（scanning）定位关键词，如「positive」「concern」「UK」「conclusion」，再细读对应句，尤其留意「some」「can」「may」这类限制词。
听力 Listening Section 2 · UK
情景：消费者保护机构讲解如何识别误导性广告（Section 2 独白）
Consumer Protection Officer
Good morning and welcome to today's talk on smart shopping. My name is Elena, and I work for the Consumer Protection Agency. We receive hundreds of complaints every week about misleading advertisements, so this is an important topic.
Consumer Protection Officer
First, be aware of ads that make claims which seem too good to be true. If a product promises to solve all your problems in just one week, you should be suspicious.
Consumer Protection Officer
Second, always read the small print. Some companies hide important terms and conditions, such as extra fees or long-term contracts.
Consumer Protection Officer
Third, look out for fake online reviews. Some businesses pay people to write positive comments, so check several sources before you buy.
Consumer Protection Officer
If you believe an advert is misleading, you can report it to us through our website or by calling our hotline. The number is on the screen now.
gap_fill1.The speaker works for the Consumer ___ Agency.
✅ Protection — 录音开头介绍说 'I work for the Consumer Protection Agency'。
gap_fill2.If a claim seems too good to be true, you should be ___.
✅ suspicious — 录音说 'you should be suspicious'。
gap_fill3.Important terms and conditions are often hidden in the ___ print.
✅ small — 录音提到 'always read the small print'。
MCQ4.What does the speaker advise about online reviews?
- A Ignore them.
- B Check several sources.
- C Trust them if there are many.
✅ B — 录音说 'check several sources before you buy'。
gap_fill5.You can report a misleading ad through the website or by calling the ___.
✅ hotline — 最后一句说 'by calling our hotline'。
💡 技巧：Section 2 独白常含有指令或建议。预读题目时划出关键词如 'Consumer … Agency'、'be ___'、'___ print'，听时注意同义替换（如 'small print' 不会被替换，但可能说 read the fine print）。答案多为名词或形容词，拼写要准确。
写作 Writing Task 2 (essay) · 目标 250 词
Some people believe that advertising should be strictly controlled to protect consumers, while others think that companies should be free to advertise as they wish. Discuss both views and give your own opinion.
Advertising plays a major role in modern life, and there is ongoing debate over whether it should be regulated or left completely free. While both sides have strong arguments, I believe that some controls are necessary to protect the public, especially vulnerable groups.
On the one hand, those who argue for freedom of advertising point out that it is essential for a healthy economy. By informing consumers about products and services, advertisements help businesses to grow and competition to flourish. If companies were not allowed to advertise freely, they would struggle to reach new customers, and the economy could suffer as a result.
On the other hand, there are valid concerns about the negative effects of advertising. Many ads are deliberately designed to appeal to emotions and create unrealistic desires. For example, advertisements for fast food often target children and encourage unhealthy eating habits. In addition, some advertisers use misleading claims, which can lead consumers to waste money on products that do not work as promised. As a result of these issues, many people feel that strict rules are needed to ensure that advertisements are honest and fair.
In my opinion, a balance must be struck. Advertising should be allowed to continue, but subject to clear regulations. These rules should ban false claims, limit advertising aimed at children, and require companies to be transparent about their intentions. Through such measures, we can enjoy the benefits of advertising while minimising its potential harm.
In conclusion, while unrestricted advertising can contribute to economic growth, reasonable controls are essential to protect consumers. Only by striking this balance can we ensure that advertising serves the public interest.
逐句标注
语法“By informing consumers about products and services, advertisements help businesses to grow”使用 by + -ing 表达手段，点明广告的正面作用，是本课重点语法。
语法“If companies were not allowed to advertise freely, they would struggle to reach new customers”二类条件句假设与现在事实相反的情况，展示语法多样性。
CC/GRA“As a result of these issues, many people feel that strict rules are needed”使用「As a result of」表达结果，是结果连接词的一种，增强段落连贯性。
衔接“On the one hand ... On the other hand ... In my opinion ... In conclusion”清晰的段落路标词，四段结构完整，逻辑分明。
语法“Through such measures, we can enjoy the benefits of advertising while minimising its potential harm”通过「through + 名词」表达方法，与本课 by+ing 呼应，手段表达丰富。
词汇“appeal to emotions”使用话题相关搭配「appeal to emotions」，表意准确且自然。
🎯 本档语言特征：四段式结构，立场清晰。灵活使用 by/through 表达手段、二类条件句及结果连接词，体现 B2 语法。词汇覆盖话题核心词（regulate, misleading, target, ban 等），搭配恰当。整体约 band 7：论证展开充分，语言使用多样且少有错误。
↑ 再上一档：若想突破 7.5，可将「unrealistic desires」拓展为名词化表达如「the creation of artificial needs」，并在反方段中加入更细致的让步（例：Admittedly, some advertising can…），使论证层次更丰富。
口语 Speaking
Part 1
Q: Do you see many advertisements in your daily life?
Yes, quite a lot. Every time I go online, watch TV, or even walk down the street, I'm surrounded by ads. I think they're hard to avoid these days.
💡 直接用具体场景列举，并用「hard to avoid」带出个人感受。
Q: Have you ever bought something because of an advertisement?
Occasionally. I remember buying a skincare product after seeing a convincing ad on social media. It didn't work as well as I'd hoped, so I'm more careful now.
💡 先给频率词，再讲一个简短经历，用「so」自然结尾，展示叙事和因果表达。
Part 2 · 提示卡
Describe an advertisement that you found memorable. You should say: what it was for; where you saw it; what happened in the ad; and explain why you remember it.
I'd like to talk about an ad I saw a few years ago on TV. It was for a well-known sports brand, and it showed a series of ordinary people overcoming personal challenges. The music was very inspiring, and the message was about pushing your limits. What made it memorable was that it didn't just focus on the product; instead, it told a story that made you feel motivated. I still remember the slogan: 'Just do it.' That ad stuck in my mind because it was emotionally powerful and very well produced.
💡 覆盖卡上四点，用「instead」「because」搭建逻辑，穿插定语从句和描述性形容词，时态和结构丰富，适合说满两分钟。
Part 3
Q: Why do you think advertising can be so influential?
I think it's because ads often appeal to our emotions and desires. They create a need or a want that we didn't know we had. For example, showing happy people using a product makes us believe we'll be happier if we buy it.
💡 先给出两个原因（情感+创造需求），再举例说明，层次清晰。
Q: Do you think there should be stricter controls on advertising to children?
Absolutely. Children are easily influenced, and they don't always understand that ads are trying to sell them something. I believe it's unfair to target them, especially with unhealthy food. So yes, I support stricter rules.
💡 直接表明立场，用「absolutely」「I believe」「so yes」强化态度，并给出两个理由。
高频短语
appeal to emotions — 吸引情感
create a need — 创造需求（描述广告如何影响人）
emotionally powerful — 情感上打动人（形容广告或故事）
应试策略
6.5 档写作 Task 2 的核心是「四段结构+主题句+展开」。先亮立场，两段分别讨论双方观点，最后总结。主动使用本课语法（by+ing 表方法、二类条件、结果连接词）制造多样性。口语 Part 2 务必覆盖提示卡所有点，用经历+评价展开；Part 3 每问给两个理由或举例。
本档提分建议
与 7.5 档的差距：① 少用模板路标词堆积，多用代词和同义替换自然衔接；② 词汇从通用词转向更精准的话题搭配（如「artificial needs」「subliminal messaging」）；③ 语法尝试名词化和混合条件句；④ 论点展开时加入一至两处让步（Admittedly…），但要确保主立场清晰。